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It has been revealed that both ‘Bade Miyan Chote Miyan’ and ‘Maidaan’ will not have a conventional release on April 10.Instead, they will opt for paid previews on that date, with screenings starting from 6 pm onwards.
Confirming the news, Neeraj JoshiMarketing head of Zee Studiossaid, “Maidaan will release across cinemas in India on 10th April, with special previews starting 6pm onwards. Full scale release to follow on the Eid holiday on April 11.”
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Although there is no collaborative plan but producer Vashu Bhagnani added “We had already decided that we want to release ‘Bade Miyan Chhote Miyan’ on EId which is April 11. But we will have paid previews on April 10 starting from the evening shows.”
It’s worth noting that both films originally planned to release on April 10, but this new development of opting for paid previews is a recent decision. Additionally, neither film has finalised the number of screens they will be utilizing for the previews.
A source told ETimes that wisdom from both companies’ management, handling marketing and release, led them to devise a plan of paid previews the day before Eid, capitalising on the festive occasion itself. Typically, business is dull pre-Eid, necessitating a strong opening for big films.
Ajay and Akshay have frequently been at odds with each other, so it’s refreshing to see their respective films reaching some sort of agreement. Despite their past clashes, this marks a positive development, especially considering their history of facing off multiple times.
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