Sapra: AI is Going to Break the Music Industry Eventually – Exclusive |

In the ever-evolving world of music, Sapra is one of the artists who enjoy taking on every challenge head-on. Recently, during an exclusive interview with ETimes, Sapra delved into various aspects of his latest endeavors. He also shed light on his creative processthe challenges faced, and more. Excerpts from the interview:
Discussing his latest song, ‘Booty Beauty,’ recorded and filmed as part of the feature film ‘Dead Of Night,’ he shared, “It is one of my favorite tracks so far.I got a chance to write and compose this with Sharad Tripathi and Ara Torosyan. They are my two favorite people to work with.” He described the seamless collaboration with the film’s writer-director, who suggested incorporating the song into the narrative.
Filmed at a country bar in Apple Valley, CA, Sapra recounted the unique experience of blending Hinglish lyrics with a Western setting. Despite initial skepticism, he observed, “No one understood it, but everyone danced to it.”Sapra emphasized the harmonizing power of music across cultures, especially evident in the comedic scene where his character, Ravi, a Hindi rapper, entertains a predominantly Western audience.
Further, drawing inspiration from Marc Randolph’s book ‘That Will Never Work,’ Sapra highlighted the importance of trusting one’s creative instincts. He shared, “So I learned from the above that I have to trust my idea. What excites me, what gets me dancing, popping and I usually trust that. I am fortunate to have a group of great musicians working with me who offer their criticism and advice. I accept all of it and don’t doubt too much.”
Reflecting on audience reception, Sapra emphasized the unpredictability of artistic success. “If I like it, eventually the audience always likes it,” he asserted.

Last but not least, discussing the future landscape of music, Sapra predicted a transformative shift driven by artificial intelligence (AI). He speculated, “AI is going to break the music industry eventually,” foreseeing a paradigm where digital tools replace traditional roles in music production.
However, Sapra also acknowledged the enduring appeal of live performances, suggesting a resurgence of appreciation for authentic, unfiltered artistry. “After some years, live performances would be appreciated more. Live theater and live music would come back, as people are going to find the difference. It will also be the survival of the fittest, a lot of people will make a transition from music; so the strong ones will stay. Also, the best of the best would shine; more importantly, the people with unique honest true presence would have it easy,” he concluded.