Life Style

Do they promote riskier drinking?

[ad_1] Over the past decade or so, drinking culture has evolved in lockstep with the growing dominance of wellness culture. Young people are drinking less and a growing number of people are dabbling in sobriety. Hangover cures, then, a growing number of which are hitting the market, occupy an interesting middle ground, marketed to both […]

Life Style

Witchery rebrand receives mixed reactions from consumers

[ad_1] But Petropoulos promises that doesn’t necessarily mean higher prices. “We see ourselves the bridging brand to Australian designer … and our price point needs to reflect that,” she says. Why has there been backlash? Kirby Hanrahan, Witchery’s new Head of Design.Credit: Simon Schluter Heritage brands like Witchery have incredibly loyal customers, so “repositioning”, as Petropoulos […]